Shick - Guerilla Marketing

Schick was looking for a bold guerrilla marketing campaign to create buzz online. Our solution? A 'Reverse Graffiti' street activation. Using high-pressure water and a brand stencil, we hit the streets of Tel Aviv at night, ‘shaving’ away layers of dirt from sidewalks to create a legal, eco-friendly graffiti. The result? A powerful visual metaphor for shaving—clean, precise, and innovative. The campaign gained widespread media coverage.